Porsche announced yesterday that this year it has achieved the highest turnover in the company’s long history. It’s an amazing result and bucks the trend of falling sales on luxury vehicles that many automakers have experienced. According to Porsche’s preliminary figures, the German company had a growth of 17.9 percent to 7.79 billion Euros this year. Porsche’s sales this year have also risen by 8.8 percent to 81,850 (previous year: 75,238) vehicles.
Porsche’s success can be attributed to more than just an expanded model range with significant growth in sales experienced outside the European and North American markets. Other markets accounted for 25.8 percent growth to 25,283 vehicles. With 11,724 units being sold in the growing Chinese market alone.
Porsche’s success was generated in part by the new model Cayenne and Panamera but the new 911 Turbo and Turbo S have also chipped in and boosted sales.